CHIPPED celebrated the launch of their new salon on May 16th in Topshop St. Stephen's Green. Irish media, influencers and guests were treated to a free manicure and mimosas and tunes by DJ Mona Lxsa. Keeping to CHIPPED's minimal yet super hip aesthetics, the new home is located on the Lower Ground Floor amidst the on-trend fashion and accessories range of the popular high street store. This little speak-easy beauty bar that has catered for celebs like Demi Lovato and Joanna Coops and now within 12 months of opening has impressively hit the high-street with a bang.
CHIPPED's clever subscription model adds some cool to the ‘sleeping giant’, TOPSHOP. Perhaps, Green needs more brands like this on board to open his eyes to how the market is changing. Providing customers with over priced merchandise is no longer enough to keep up with his online rivals like, PrettyLittleThing.com and Boohoo.com
The reality is, Green is no longer in the lime light clasping hands with Kate Moss and TOPSHOP that was once adored by Beyonce, Madonna and Rihanna is set to lose its vibe if it doesn't adapt to the wants of the millennial child. Being Europe's first subscription nail bar, it is no surprise that Green has selected CHIPPED as his in store service provider. From Express Manicures and Pedicures to Nail Extensions, Tint or Shape Brows, Threading and Lashes, ChippedXTopshop has it all. Making TOPSHOP an excellent spot to have a hen party or birthday party over summer. We are excited to see what the future holds for this awesome partnership and hold tight for TOPSHOP 2.0